The broadcast commentary writing style then emphasized terse and forceful, easy to understand, to the sentiment is moving and the two-way exchange.

广播评论的写作风格则更强调短小精悍、通俗易懂、以情动人和双向交流。

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To his Microsoft colleagues he's the forceful, slightly scary leader who has kept his company moving ahead through challenging times and is now about to wow consumers with innovative new products.

BBC: Ballmer and the culture of innovation